I often will buy a wine or beer based solely on what it looks like.
I'm a sucker for good marketing.
It seems like there has been an explosion of craft beers.
Shopping for them is as fun as trying them.
Although I am not a fan of beer, too many late ugly nights working in a bar cured me of that.
The best so i've heard.
Truthfully, I'm not really able to notice the difference.
I'm not that refined yet I guess!!
Again the label sold it, the taste will bring me back.....often!!